Honda Siel Cars India Ltd
Honda Siel Cars India Ltd., (HSCI) was incorporated
in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and
Siel Limited, a Siddharth Shriram Group company, with a commitment to providing
Honda’s latest passenger car models and technologies, to the Indian customers.
The Honda City, its first offering introduced in 1997, revolutionized the
Indian passenger car market and has ever since been recognized as an
engineering marvel in the Indian automobile industry. The success of City as
well as all its other models has led HSCI to become the leading premium car
manufacturer in India.
The total investment made by the company in India till date is Rs. 1620
crores, further investment of RS. 1000 crore is planned and being
currently invested for the coming second plant in Rajasthan. The company has a
capacity of manufacturing 100,000 cars.
Showcase Manufacturing Facility
HSCI’s state-of-the-art manufacturing unit was set up in 1997 at Greater Noida,
U.P with an investment of Rs. 450 crore. The green-field project is spread
across 150 acres of land (over 6,00,000 sq. m.).
The initial installed capacity of the plant was 30,000 cars per annum, which
was thereafter increased to 50,000 cars on a two-shift basis. The capacity has
further been enhanced to 1,00,000 units annually in February 2008 . The
capacity expansion was necessitated by the excellent performance of all the
Honda models, particularly the growing demand for City ZX in India.
Several modifications were done by the company with the objective of offering
higher quality products to its customers, faster and quicker. The expansion
process also included expansion of the covered area in the plant, from 1,07,000
sq. m. to 1,31,794 sq. m.
HSCI currently produces the Honda City ZX, Civic and Accord models in
India and the premium SUV, CR-V is sold as a fully imported unit from Japan.
The company operates under the stringent standards of ISO 9001 for quality
management and ISO 14001 for environment management.
Sales and Distribution Network
Honda Siel Cars India has a strong sales and distribution network spread across
the country. The network includes 80 facilities in 51 cities. HSCI
dealerships are based on the “3S Facility” (Sales, Service, Spares) format,
offering complete range of services to its customers.
Product Range
Honda Siel Cars’ product range in India includes the Honda City ZX in the
mid-size segment, Civic & Civic Hybrid in the Lower D segment and Accord in
the luxury segment and third generation all-new CR-V (both 2.0L 2 WD and 2.4L
4WD) in the SUV segment. While the City ZX, Civic and Accord are
manufactured at the company’s plant, the CR-V & Civic Hybrid is imported
from Japan as a Completely Built Unit.
City ZX
City ZX is today recognized as one of the most successful car brands in the
country. Its success is a replica of the success of its predecessor - the
original Honda City, launched way back in 1997. In fact, HSCI took a historic
step in 2003, when it introduced the New-City at a time when the original City
was still performing brilliantly – and it was an immediate success. The City ZX
was launched two years later in 2005 as an enhanced version of the New-City and
is strongly associated with durability, reliability, quality and
fuel-efficiency.
The City ZX range includes 4 variants - EXi, GXi, CVT (Automatic Transmission)
and VTEC. While EXi, GXi and CVT variants come with the advanced combustion
system of the 1.5 litre Intelligent Dual & Sequential Ignition (i-DSI)
engine, City VTEC embodies a 1.5 litre VTEC (Variable Valve Timing and Lift
Electronic Control) engine. The VTEC version was reintroduced in the new City
in response to customer demand.
The City VTEC comes with sporty exteriors and plush interiors, catering to the
premium segment customers. On the outside, the car is adorned by 14” alloy
wheels, front and rear fog lamps and rear disc brake. The interiors are more
lavish with leather steering, centre console and beige and black upholstery.
The City is manufactured with 79% indigenisation level and currently
enjoys 25% market share in its segment.
CIVIC
HSCI launched the 1.8V Civic in India in July 2006 which became a runaway
success. The company has also launched the 1.8V version of the Civic in June
2007.
The Civic is Honda’s largest selling model globally and is now sold in
approximately 160 nations and regions worldwide. The Civic made its debut, with
a two-door model in July 1972, followed shortly by a three-door version. The
series was a major hit, especially among young people and for three consecutive
years, from 1972 to 1974, the Civic won the ‘Car of the Year Japan’ award.
Civic’s development process contrasted completely with Honda tradition. Rather
than pursue development based primarily on the vision of Company founder
Soichiro Honda, the Civic’s development team traveled to various world markets,
gained local knowledge and experience first-hand, and then set about creating a
car that “is needed right now.”
Overseas production of Civic began in Indonesia in 1975, and Civic vehicles are
now made in 11 countries, including North America, Europe, Asia and South
America. Total cumulative production of Civic models at the end of calendar
2004 was approximately 16 million units—making it one of the most popular
models in Honda history.
The eighth-generation Civic was launched towards the end of 2005 in the US and
early 2006 in Japan. It already has the distinction of being voted as the top
car in different markets and categories. Some of these include:
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“Car of the Year” at the prestigious Detroit Auto Show 2006.
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“Red dot: best of the best“ award for highest design quality in Europe.
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2006 ‘Car of the Year’ by the Automobile Journalists Association of Canada
(AJAC).
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2006 "North American Car of the Year" presented by a group of 49 international
automotive journalists.
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"Top Safety Pick - Gold" award by the Insurance Institute for Highway Safety
(IIHS) for earning "Good" ratings in frontal, side impact and rear impact tests
and measurements.
2007 ‘Indian Car of the Year’
The Civic has an indigenisation level of
72% and enjoys
45% market
share in its segment.
Civic Hybrid
In a pioneering move, Honda Siel Cars India (HSCI), leading manufacturer of
premium cars in India, launched India's first hybrid car - the globally
acclaimed Civic Hybrid on June 18, 2008
In line with Honda's long-term commitment to the development of advanced and
environmentally-friendly technologies that do not compromise on driving
pleasure, the Civic Hybrid offers a rare combination of being environmentally
friendly, fuel efficient and also having a high fun-to-drive quotient.
The launch of the Civic Hybrid is the fulfillment of yet another commitment
HSCI made to its customers - of bringing in latest technologies and models from
Honda's global line-up. It also seeks to strengthen HSCI's efforts towards the
protection of the environment and conservation of energy sources.
The Honda Civic Hybrid System features a 3-stage i-VTEC + IMA that employs
Honda's 1.3L i-VTEC (Variable Valve Timing and Lift Electronic Control) engine
to provide three stages of valve timing (low-speed, high-speed, and cylinder
idle mode), combined with a compact and efficient electric motor, Honda's IMA
(Integrated Motor Assist) system. Together with highly efficient CVT
transmission, the system provides nearly 47% enhanced fuel efficiency than a
regular 1.8L Civic AT without compromising on driving performance.
The Civic Hybrid can deactivate all four of its cylinders and operate using
only the electric motor in certain steady-state cruising situations.
In addition, the internal combustion engine is switched off when car comes to a
stop while the brake pedal is pressed. These factors contribute greatly to the
reduction of fuel consumption and emissions, particularly in city traffic.
Apart from sleek, aerodynamic exteriors and new-age luxurious interiors, Honda
Civic Hybrid offers the best in safety technology, including Active Headrest
and four SRS Airbags (driver, assistant and side air bags), besides other
safety features.
The Civic Hybrid will be imported from Japan as a completely built unit and
will be available in two colours - exclusive Premium White Pearl and Alabaster
Silver.
Accord 8th Generation
Honda Siel Cars India Ltd, announced the launch of its premium, upscale All-new Eighth Generation Honda Accord in India.
The All-new Accord comes with 5-speed Manual Transmission and 5-speed Automatic
transmission with
Paddle shift, to give the exhilarating
experience of F-1 racing. The AT now has
Shift Holding System which
avoids unnecessary gear shifting on winding roads and helps in hassle free
drive.
The handling is another key improvement in 8th Generation Accord. The chassis
and the body have been renewed by introducing Honda's latest technology to
achieve best in class handling. Together with
Variable Gear Ratio (VGR)
steering, the new Accord becomes quicker and more agile despite
its big size. The new
Multi − Link Rear suspension aids in
stable driving.
Safety of passengers and pedestrians is a top priority for Honda. The new
Accord is equipped with the best of safety technologies,
with intelligent
six airbags, including side curtain air bags,
Advanced
Compatibility Engineering (ACE) body and
G-Force Control
Technology (G-CON) for enhanced safety of the vehicle occupants
during a collision. The use of high-tensile steel has been considerably
increased improving torsional rigidity, while also achieving major weight
savings.
The interior design blends luxury with advanced functionality including
eight-way
power seat adjustment with lumbar support,
tilt and telescopic
steering wheel, an
advanced audio system with a
centre multi−selector and USB port. As in India, this car is mainly chauffeur
driven, HSCI has customized some features to suit the Indian customer 's
driving habits. So, the car has
rear audio controls, rear AC vents
and
reading lights at the rear.
The All new Honda Accord will be available in three types in both Automatic and
Manual transmission − Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire.
CR-V
The 3rd generation CR-V was introduced in November 2006. The all-new, third
generation Honda CR-V offers its customers a distinctive combination of ‘the
comfort of a sedan with the thrills of a SUV’.
The engine is a 2.4-liter DOHC i-VTEC, which delivers a powerful torque of 162
ps @ 5,800 rpm. Realtime 4WD is a unique feature of the car which is the first
in its class. The Realtime 4WD intelligently detects adverse road conditions
and switches to 4-wheel drive instantly. In normal conditions the all-new CR-V
operates in front wheel drive mode but in wet, muddy roads or off-road
conditions, it automatically switches to 4-wheel drive instantly. An enlarged
clutch and stiffened transmission parts help distribute 20% additional torque
to the rear wheels which ensures smooth drive in bad road conditions without
compromising on safety or fuel consumption.
HSCI recently introduced the 2.0L 2WD (2-Wheel Drive) Honda CR-V which is more
agile & has a sporty handling. The new lighter engine gives good fuel
efficiency, without compromising on performance.
The CR-V currently enjoys
37% market share in its segment.
Sales Performance
New Delhi, April 01, 2008: Honda Siel Cars India (HSCI),
recorded its highest ever monthly sales in March 2008. The company sold
8,895
units in March 2008 as against
8,487 units sold during the
same month previous year translating to a growth of
4.8%.
The cumulative sales of the company during the Financial Year period April −
Mar 2008 was
62,802 units as against
61,325 units
sold in Apr − Mar '07 recording an increase of
2.4%.
Environment and Safety
The Honda Group is globally recognized for its concern towards environment,
safety and conservation of the society in which it operates. HSCI follows the
same in India for achieving high standards in environmental safety in the
various processes of car manufacturing.
Corporate Awards and Accolades
2008
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Total Customer Satisfaction (Honda City and Honda CR-V) by TNS
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‘Best Executive Car’ (Honda Civic), CNBC Autocar Auto Awards
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‘Best Brand for eco friendliness’ (HSCI) by Auto India
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‘Best ad campaign of the year’ (HSCI’s 10th anniversary campaign) by Overdrive
2007
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Manufacturer of the Year by CNBC TV–18 Autocar
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‘SUV of the Year’ (Honda CR-V) by NDTV Profit Car & Bike
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‘SUV of the Year’ (Honda CR-V) by Overdrive
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‘Best Driver’s Car’ award by CNBC TV-18 Autocar Auto Awards
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‘Car of the Year’ (Honda Civic) by CNBC TV-18 Autocar Auto Awards 2007
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‘Car of the Year’ (Honda Civic) by NDTV Profit Car & Bike Awards 2007
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Viewers’ Choice’ award by NDTV, CNBC and Aaj Tak
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TNS Total Customer Satisfaction Study – 2006 (Accord, CR-V & City)
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‘NDTV CNB-AAA PR & Communications Team of the Year’
2006
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Best Indian Company (unlisted) by Business Standard Group
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Manufacturer of the Year by NDTV Profit-Car India
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Manufacturer of the Year by CNBC-TV 18 Autocar India
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No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord) and No 1
Premium SUV (Honda CR-V) by TNS
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Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-size
car (Honda City) by JD Power
2004
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CNBC Autocar CAR of the year 2004 - Honda City
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ICICI Overdrive SUV of the Year 2004 - Honda CR-V
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ICICI Overdrive Car of the Year 2004 - Honda City
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Business Standard Motoring Car of the Year 2004 - Honda City